Video Editing
Video production Chesham Buckinghamshire, video editing, post production, corporate videos, interviews, product launch video, Final Cut Pro, colour correction, motion tracking, title sequences, dvd, blu-ray, HD 720p & HD 1080P, streaming video, 3D animation.
A professionally created video production can be one of the most visually impressive ways of getting your message across to an audience.
Whether it’s an interview with the MD or a demonstration of how to set up a new product, a video provides a much more engaging experience for your clients.
There are a few important stages involved when creating a video from scratch. If you’re interested, read on.
View our portfolio for sample Video Projects >>>
Storyboard
Before we even think about getting the cameras out, it is important that we create a well thought through storyboard so everyone knows what needs doing. and most importantly, how much it will cost. If you skip the storyboard and improvise as you go along, costs can rocket as there will be changes further down the line due to lack of planning. Our aim is always to produce a video for you in the most efficient way we can, making sure that we use our time as effectively as possible.
After hearing your initial requirements, we will discuss our ideas and thoughts on the best way forward and once agreed we will start on the storyboard. When all parties have reviewed the storyboard and signed it off, it’s time to start recording the video content.
Filming
The raw video clips are the building blocks to the entire sequence. There are many different formats and resolutions to choose from: SD, HD, widescreen or 4x3 are just some of the aspects that will need to be considered. The choice will all depend on how the final product will be viewed: TV broadcast, DVD, Blu-ray, smartphones, iPads, PowerPoint etc. We always prefer to shoot at the highest quality available as this gives us the most flexibility in the long run. We can always scale the video down for use on websites and PowerPoint but scaling up a low quality video for use on say an HD projector will always have its limitations. When shown on a large projector screen at an event, the difference in quality between video shot in full 1080p HD (high definition) and the more conventional SD (standard definition) formats will be clear for all to see.
Once the video specifications are finalised we’ll arrange the right film crew to best match the task in hand: multi camera studio setup, 3-man onsite crew or whatever you need. We will also specify the equipment needed such as the lighting, microphones, greenscreens and so on.
Post Production
All tasks carried out after the initial footage has been shot, such as editing, special effects and audio processing, are described as “post production”. Using colour correction, special effects and sound mixing, post production can be the main influence in the overall mood of a video.
Editing
Video editing is the process of rearranging individual video clips into order to create the main sequence. We will always shoot more footage and angles than we need, so we can choose the clips that work best once we get back to the editing suite. We then lay down the selected clips on the timeline, making sure the sequence follows the running order set in the main storyboard.
As well as the running order, video editing also sets the pace of the sequence. We trim out any unwanted footage so the clips run naturally from one to another without any wasted time. If it’s a fast paced production we will trim the clips tight whereas if the production needs to be slower paced, we will allow a lot more footage either side of the part we want. We also need to set the transitions between the clips: straight cut, slow cross dissolve or something a little more energetic.
Special Effects and Animation
Have you noticed the dramatic colour tinted skies and dark blurred edges they use in BBC’s “TopGear”? Or the overall blue tint in “The Apprentice”?
The images we see on screen weren’t captured like that by the camera, they were added at the post production stage. They have a massive effect on the overall mood of the programmes we watch and have the same effect on any video when coupled with the right sound track. There are many things we can do to help portray the mood that you want from your video.
Animation and 3D generated animations can show things that are simply not possible using just cameras.
Terminator 2, a liquid metal human figure, melts into the floor. This was probably the first time we witnessed realistic human movement that was 3D computer generated. Remember how impressive the fully animated dinosaurs were the first time you saw Jurassic Park? And finally Toy Story, the first film to be completely 3D computer generated, without a conventional film camera in sight!
3D animation and special effects are now heavily used in most of today’s feature films. You probably don’t need 3D generated dinosaurs running around terrifying people in your corporate video (although we’re happy to provide them if you do). That doesn’t however mean 3D animation isn’t for you.
3D animation is a massively powerful tool and can be used to demonstrate all sorts of products and processes. Imagine trying to demonstrate visually how one product can communicate to another product wirelessly by using video alone. Adding the invisible radio waves really helps the viewer to understand the process.
Other effects such as animated title sequences or captions add sparkle to a video presentation and bring it up to date.
To find out more about the things we can do with 3D animation, have a look at our 3D Animation section >>
Final Output
This is the stage where we export your masterpiece into a form where your audience can see it. We can output to all kinds of media: Blu-ray, DVD, video tape (yes it still exists) and a long list of computer video formats for online streaming or your latest PowerPoint project.
View our portfolio for sample Video Projects >>>
We have produced videos for clients located in:
Amersham, Aylesbury, Beaconsfield, Chesham, Gerrards Cross, High Wycombe, Hemel Hempstead, London, Luton, Maidenhead, Marlow, Milton Keynes, Rickmansworth, Slough, Stockley Park, Uxbridge, Watford and Windsor.