LaserLines partnered with our client to deliver a bold new visual identity that better reflected who they are today. The project began with a refreshed logo, then extended across a full suite of touchpoints — from vehicle wraps and business cards to internal documents. We developed clear, practical brand guidelines to ensure consistency across the board. To bring everything together, we also designed and built a new website that puts their updated brand front and centre, with a clean user experience and confident new tone.