Minimal Maximalism: Where Bold Meets Simple

The minimal maximalism trend has grown as a response to the long reign of minimal design. It mixes the clean look of minimalism with the bold flair of maximalism. Think neat lines, plenty of space, and simple type paired with bright colours, big fonts, and strong visuals. This blend has taken off in 2025 as brands try to show more personality while keeping things clear and elegant. The style is designed to grab attention without feeling too much.

The Trend In Action

Nike’s Winning Isn’t for Everyone campaign embodies this trend with powerful, clean layouts boosted by oversized, bold text, simple yet unforgettable.

Spotify’s annual Wrapped campaign blends minimalist UI with maximalist visual flair. Personalized, vibrant artworks, bold typography, and rich data visualizations create a highly shareable experience while remaining grounded in usability.

Dropbox went for a bold new look in 2024. They embraced maximalism with clashing colours, playful type families with over 259 weights, and mixed illustration styles. The result shows creative collaboration inside a clear system. In these snapshots from their brand guidelines, you can see how they pair a neat grid with bright colours, eye-catching type, and varied illustrations.

Adopting Trends Selectively

Keeping up to date with design trends is essential for staying visually relevant and engaging in a fast-evolving marketplace, but not every trend suits every brand. Trends should be used strategically, only when they align with a brand’s tone of voice, core values, and long-term goals. Applying a trend simply because it’s popular can dilute brand identity or confuse messaging. Instead, the most effective brands adopt trends selectively, integrating them in ways that enhance their visual language while remaining authentic and consistent. This balance ensures design stays fresh without losing the clarity and cohesion that builds trust and recognition over time.

Want to see how we’ve helped brands navigate trends while staying true to their identity? Explore our client project case studies to see real-world examples of thoughtful, strategic design in action.