Offering a range of over 40 high quality, hand crafted botanical Gins and Gin Liqueurs, The Handmade Gin Company was turned down by M&S due to their branding and bottle design, which did not reflect the high quality product. They needed help, so engaged with us.
What We’ve Done.
Starting with their range of Gin Liqueurs, we re-designed a total of 23 flavours. The brief was to keep a consistency throughout all flavours, so that more could easily be added over time. They had to feel premium, and not look out of place on an M&S or Waitrose shelf.
In order to keep their overall brand consistent, we moved onto their Botanical Gins; re-designing their best-sellers. We are now in the middle of designing their full range, including the introduction of a “Classic” and “Traditional” range.
What They’ve Said.
“Having previously worked with other agencies on different bottle designs, we needed to bring consistency to the brand. LaserLines have done an amazing job bringing all our different flavours and products together, giving us a look & feel we’re extremely happy with. We’re excited to continue working with LaserLines on new products, but also our eCommerce website.”