MAR Facilities Management felt that their company branding needed a complete redesign, as it did not accurately reflect the company’s growth and didn’t give them any confidence for their future plans.
After an exhaustive research and design concept process, a new minimalistic logo mark was chosen, designed to integrate with sector based icons. A highly detailed 40+ page Brand Guidelines document then followed, along with tender templates, ensuring correct use and consistency of the new brand. With the new branding approved, the website was completely re-designed and re-built, with a focus on a specific UX that simplified finding MAR’s Services and increased conversion rates.
What They’ve Said
“We first started working with LaserLines in 2019 on a significant rebranding exercise, which subsequently extended into the redesign and launch of our new website.
Throughout both projects, we found Laserlines easy to work with and responsive. Significantly, they struck the right chord between pragmatism and creativity, and we’re really pleased with our fresh new look and our revamped website.”