Insights – Video Editing & Production

In Insights by Elliot

We’ve put together a series of dedicated Insights into our work at LaserLines Creative.
This issue gives details of the processes behind our Video Editing & Production work.

If you would like to know more, or have a project in mind, please Get in Touch

This is how we’ll help create your next video


Before we even think about getting the cameras out, it is important that we create a well thought through storyboard so everyone can see what is involved and most importantly, how much it will cost. If you skip the storyboard and improvise as you go along, costs can rocket as there will be changes further down the line due to lack of planning. Our aim is always to produce a video for you in the most efficient way we can, making sure that we use our time as effectively as possible.
After hearing your initial requirements, we will discuss our ideas and thoughts on the best way forward and once agreed we will start on the storyboard. When all parties have reviewed the storyboard and signed it off, it’s time to start recording the video content.


The raw video clips are the building blocks to the entire sequence. There are many different formats and resolutions to choose from: SD, HD, 4K, widescreen or 4×3 are just some of the aspects that will need to be considered. The choice will all depend on how the final product will be viewed: TV broadcast, DVD, Blu-ray, smartphones, iPads, PowerPoint etc. We always prefer to shoot at the highest quality available as this gives us the most flexibility in the long run. We can always scale the video down for use on websites and PowerPoint but scaling up a low quality video for use on say an HD projector will always have its limitations. When shown on a large projector screen at an event, the difference in quality between video shot in full 1080p HD (high definition) and the more conventional SD (standard definition) formats will be clear for all to see.

Once the video specifications are finalised we’ll arrange the right film crew to best match the task in hand: multi camera studio setup, 3-man onsite crew or whatever you need. We will also specify the equipment needed such as the lighting, microphones, green-screens and so on.

Actors, Presenters & Voiceovers

Not everyone wants to be the next big filmstar. Unless you are incredibly confident and comfortable in front of camera, in most cases using professional actors or presenters will have a massive benefit to the overall quality of your video. We’ll help you selecting the right face for your message.

A professional voiceover is one of the most cost effective additions you can make to a video.
With so many styles and accents to choose from, we’ll help narrow down a selection of voiceover artists to help you choose from. Your video will feel much more polished as a result.

Post Production

All tasks carried out after the initial footage has been shot, such as editing, special effects and audio processing, are described as “post production”. Using colour correction, special effects and sound mixing, post production can be the main influence in the overall mood of a video.


Video editing is the process of rearranging individual video clips into order to create the main sequence. We will always shoot more footage and angles than we need, so we can choose the clips that work best once we get back to the editing suite. We then lay down the selected clips on the timeline, making sure the sequence follows the running order set in the main storyboard.

As well as the running order, video editing also sets the pace of the sequence. We trim out any unwanted footage so the clips run naturally from one to another without any wasted time. If it’s a fast paced production we will trim the clips tight whereas if the production needs to be slower paced, we will allow a lot more footage either side of the main content. We also need to set the transitions between the clips: straight cut, slow cross dissolve or something a little more energetic.

Colour Grading

Have you noticed the dramatic colour tinted skies and dark blurred edges they use in BBC’s “TopGear”? Or the overall blue tint in “The Apprentice”? The images we see on screen weren’t captured like that by the camera, they were added at the post production stage.

Colour grading has a massive effect on the overall mood of the programmes we watch and have the same effect on any video when coupled with the right sound track. There are many things we can do to help portray the mood that you want from your video.

Final Output

This is the stage where we export your masterpiece into a form where your audience can see it. We can output to all kinds of media: Blu-ray, DVD and a long list of computer video formats for online streaming or for your latest PowerPoint project.


If you would like to know more, or have a project in mind, please Get in Touch