We’ve put together a series of dedicated Insights into our work at LaserLines Creative.
This issue gives details of the processes behind the Tenders, Proposals and Technical Brochures we produce.
If you would like to know more, or have a project in mind, please Get in Touch
What’s it all about?
Sorting out ‘Technical stuff’ is part of our DNA and we love working on technology and engineering projects. We have a broad background in technical work and can draw from years of experience when it comes to understanding manufacturing processes. Organising financial and complicated reports are a challenge which we enjoy – get the design right and it looks amazing.
Tables and diagrams needn’t be dull and boring. We take a creative approach to all our work, and using our experience and flair come up with engaging designs that add real value to any sales or financial document.
What we do
We start the design process by getting to know your company, finding out how you or your product works, and understanding the features and benefits. We look at the competition and where you are placed within the market. As part of the design process we help build the content making sure the message is right, with text, pictures and supporting info graphics. At this point we design and produce visuals to get your approval on the overall look. We then create final artwork, produce illustrations and take photography. We combine the best in digital thinking and delivery, with our specialist skills and knowledge.
The stages for a great brochure or proposal;
Brief – Research – Design – Submit – Agree – Print – Deliver
We understand technical subjects and processes
By understanding how a product or process works, and is used, we are able to help you produce sales materials that look good, are easy to use and will work hard for you.
Rationalising information is a key element in the process. This was very evident on two recent projects. The previously printed price lists had been poorly designed and the product details had taken up far too much space. In both cases, we managed to dramatically reduce the number of pages while keeping and enhancing all the relevant sales information.
Technical data is our forte and picking up errors is, we feel, part of the job. We always check and double-check the information. Consistency and how the information is read and responded to is an important part in the design process. We like to think we’re pretty good at it.
The importance of graphics
Schematics, diagrams and infographics play a valuable role in visually helping to describe a message or result. The relationship between processes and figures, for example, can be better understood when it is displayed graphically rather than reading descriptive text.
Various styles include: line drawings, line maps, pie charts, bar charts, schematic diagrams, technical drawings, map diagrams, town and city maps, engineering diagrams, mechanical drawings, flow charts, process drawings, cut-away illustrations, perspective drawings, 3D illustration, air-brush techniques, computer modelling, electronic schematics, wiring diagrams.
Informative tables and lists
Technical tables and lists are very useful in displaying related data. Comparisons and evaluations can be made at a glance, helping to make an accurate decision a lot easier.
Consistency is key. We always check the content customers send to us, to make sure it all makes sense and is easy to follow. We then work out the best display format to make it clear and easy to read.
Good product photography
What about some pictures? Most people want to see what they are purchasing before they buy. What does it look like? Where are the main features? How will it be installed? All these questions can be answered by carefully shot pictures.
Good product photography is a skill. Whether it’s a single unit shot or a family range of products, all have to be positioned and balanced to get the right image. Does the shot show all the main product features? Which side is better to photograph? Is it the right orientation to reflect how it is fixed or mounted? All of these points are considered when taking a good photograph.
Our experience of technical products and processes has helped us to produce effect copy for our clients; keeping descriptions uniform and helping to break down information into bite-size pieces, so that it is easy to read and understand. We can also match the style of writing to the character of your business – do you want to come across as formal or relaxed and easy-going? Is it OK to say “we’ve succeeded” or should it be “we have succeeded”?
We make sure that the brochure works as an appropriate sales tool. There are many elements to consider and talk about, such as: company overview, product information, benefits and unique selling points, quality and construction, design and aesthetics, installation and commissioning aids, spare parts, complementary products, costs, case studies, contact details, sales offices/shops, packing, delivery and finally the important call to action. All have a very important part to play in instilling confidence and helping to secure a sale.
We have produced many types of brochures and reports that have been successful in helping our customers sell more products or win new contracts.