IQOS needed a brand roll-out, that stayed true to their clean and considered aesthetic. We designed and produced a full suite of printed materials for use across retail spaces, including banners and leaflets, and created innovative point-of-sale assets to reflect the premium feel of the brand. With a strong focus on visual identity and responsible production, the work helped bring IQOS’s commitment to a smoke free future to life, in a thoughtful and tangible way.