After an exhaustive research and design concept process, a new minimalistic logo mark was chosen, designed to integrate with sector based icons. A highly detailed 40+ page Brand Guidelines document then followed, along with tender templates, ensuring correct use and consistency of the new brand. With the new branding approved, the website was completely re-designed and re-built, with a focus on a specific UX that simplified finding MAR’s Services and increased conversion rates.

As part of the new logo and brand style, we created 5 icons to identify each service offered by the business.

Each icon is unique in its shape and colour to help differentiate between the services. They have been created in a simple yet contemporary style to a confident and fresh feel.