Mountain Album Release

Design and creation of Sam Ryder’s latest single “Mountain” and the artworking of B-side single “Fought & Lost ft. Brian May”.

We were tasked to design and create the single artwork for Sam’s single “Mountain”. The brief was very open, but Sam wanted something that would stand out and would have a visual punch as big as the song itself. The song focusses on overcoming adversity and aiming for better days and a brighter tomorrow. The message of the song naturally feels personal to anyone hearing it and we encapsulated that with the use of hand-drawn type, illustrations and hand-made collage elements. The colour palette was bright and loud – encompassing the idea of focussing on positivity; a belief that Sam is so passionate about.

The design was rolled out across the single as three separate versions; Main, Acoustic and Live versions, with the backs of all three designed to fit together and create a journey. The pre-sale sign up for Mountain initially targeted the audience at Sam’s sold-out UK and Ireland tour. We created a set of 14 flyers, personalised to each venue, with unique QR codes and a hand-written message from Sam himself. The Mountain creative was then rolled out across all of Sam’s social channels.

The B-side to “Mountain”, “Fought & Lost ft. Brian May” followed straight after. Being such a stripped back and powerful song, it was agreed that the single design should focus purely on Sam. A stunning portrait photo was taken by Sam’s team, which we artworked into the finished design, complete with Sam’s hand-written text.

Discipline