3D & Digital

Whether you need helping creating a product that doesn’t yet exist, want to create a realistic animation, or are looking for a virtual reality experience our 3D & Digital will allow you to push things forward.

What’s it all about?

We carefully form each shape, add colour & texture, a background and then light the scene just as you would do in a real-life photo studio. With our extensive 3D knowledge, we’ll make sure that final render gets mistaken for the real thing. But it doesn’t end there, once the objects and scene have been built and by adding a little imagination, we can make it all move. The end result will amaze your audience?

The big benefit of 3D Illustration is that you have complete control of the final image or scene without incurring the cost of photo studio time, backdrops and accessories. If you wanted to output the job a few weeks later at a different angle, rather than re-booking the studio, the viewpoint is easily changed and a new output generated. Easy peasy.

How Do We Do It?

Wireframing

Firstly we use a process called 3D modelling. We create a virtual wireframe of a three dimensional object using a 3D modelling software package, very similar to creating a basic shape out of chicken wire.

Laserlines Creative Ltd - An award winning creative design agency in Wokingham, Berkshire.
Laserlines Creative Ltd - An award winning creative design agency in Wokingham, Berkshire.

Textures

Creating the 3D wireframe is only the first stage in generating a realistic 3D illustration. The next stage is to texture the 3D object. A texture is an image or pattern which then gets wrapped around the wireframe model like a plastic shrink wrap. We can set numerous properties for each texture such as colour and surface appearance, whether it’s rough or smooth, reflective or matt, dull or glowing, the options are endless.

Lighting

Lighting the scene is one of the most critical stages in achieving a photo realistic result. The 3D software is like a virtual studio where we can position our 3D object in the scene, set the surroundings and light it to get the effect we want to achieve.

Laserlines Creative Ltd - An award winning creative design agency in Wokingham, Berkshire.
Laserlines Creative Ltd - An award winning creative design agency in Wokingham, Berkshire. Laserlines Creative Ltd - An award winning creative design agency in Wokingham, Berkshire.

Final Steps

Finally, we set the camera angle by moving the virtual camera around just a we would in a photo studio, then it’s onto the render and the final image.

It doesn’t have to end there. If required, once the objects and scene have been built, and by adding a little imagination, we can make it all move. The end result: an engaging animation.

Some Examples Of Our Work

3D Animation

Once the scene is setup, we can take the project one step further by animating it. We can animate and move each individual object in the scene, as well as controlling how fast it moves, its direction, speed, acceleration / deceleration rates and much more. 3D animation can show things that are simply not possible with video alone.

3D animation is a massively powerful tool and can be used to demonstrate all sorts of products and processes. Please see our examples below to see how we’ve helped our clients to push things forward with 3D animations.

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