Branding is more than just a logo or a catchy slogan, it’s the complete experience a customer has with a company or individual. It communicates who you are, what you stand for, and why people should care. Yet, despite its importance, many businesses and individuals make critical branding mistakes that can dilute their message, confuse customers, or even damage their reputation. Understanding these missteps is key to building a strong, consistent, and memorable brand.

If you are looking for inspiration or experiencing a creative block, the internet is a great resource for gaining a little insight into design history and technique. However, this is just the start. For a comprehensive understanding of graphic design we recommend delving into the world of books, whether you are looking to gain a better grasp of logo design, layout and typography, or are simply looking to gain inspiration for your next project. Books will give you the tools and inspiration to move forward with your designs, think outside the box and produce innovative work that makes an impact. Here are our top 10 ‘must reads’ to add to your bookshelf. We guarantee you will not be disappointed.

The Future of Design: AI-Driven Personalisation

Personalisation has always been the holy grail of design. When a brand feels like it’s speaking directly to you, it sparks loyalty and connection in ways generic messaging never can. The challenge? True personalisation at scale used to be expensive and complex. Today, artificial intelligence is transforming that reality, making it possible for brands to create tailored experiences that feel human, authentic, and seamless.

All across one wall were designs voted as the most important objects in their lives. Ranging from the humble bicycle to amazing and sophisticated systems like the London Underground, we realised that so many of the best designs the world has ever produced came from our own shores.

In today’s world, there is a big focus on inspirational quotes. Those that are chosen to motivate us, or to do or feel something positive. They demand an action or a thought, whatever that might be. And with ‘quotes of the day’ (#QOTD) becoming the norm over social media, it is sometimes hard to make an impact in a very busy, fast-paced digital world.

How to Deck the Halls Without Ditching Your Brand

The festive season is a golden moment for brands, but it’s also a tricky one. Everyone’s competing for attention, and in the rush to add sparkle, it’s easy to lose sight of what makes your brand stand out in the first place.

Every designer hits creative blocks. Whether you’re staring at a blank artboard or endlessly adjusting a logo that just doesn’t feel right, it’s easy to feel like inspiration has dried up. But creativity isn’t just a mystical spark, it’s something you can cultivate. From revisiting classic design books to browsing curated digital platforms or simply stepping away from your screen, there are plenty of ways to reignite your imagination. Here’s a practical guide to finding design inspiration, even when the ideas just won’t come.

As the pumpkin-spice madness hits full throttle and brands dust off their cobwebs, we take a look at some of the most clever Halloween-season campaigns. The kind of work we love here at LaserLines, where creativity, cultural timing and brand relevance align.

In a world where there are 67,000 Google Searches, 58,000 GBs of Internet traffic, 8,000 Tweets & 851 photos uploaded to Instagram every second, it’s hard to filter out all the rubbish news and useless updates. Luckily for you, good old LaserLines have done the hard work for you. You’re welcome.

In a world where there are 67,000 Google Searches, 58,000 GBs of Internet traffic, 8,000 Tweets & 851 photos uploaded to Instagram every second, it’s hard to filter out all the rubbish news and useless updates. Luckily for you, good old LaserLines have done the hard work for you. You’re welcome.

Once you’ve made the exciting decision to rebrand, it’s time to bring that vision to life and we’re here to guide you every step of the way. Rebranding is more than just a new logo or fresh colours; it’s about reshaping how your business is perceived and making sure every touchpoint reflects who you truly are. To help you understand what to expect, we’ve outlined our rebranding process below from the first conversation to the final rollout, so you know exactly how we’ll work together to create something meaningful, strategic, and uniquely yours.

Easter eggs were once a rare luxury, with the very first produced in the UK by Cadbury’s and Fry’s in the 1870s. The eggs were advertised as a luxury gift or treat for the consumer as each egg had to be hand-painted into moulds by chocolatiers, leading to a very slow and small production. Although the majority of these first eggs were lacking any exterior design, some did display some tasteful, hand-made chocolate flowers and linear etchings (see image, ‘Turn of the century Cadbury’s Easter Egg advertisement’).

As it’s (supposedly) mid-summer, there’s no better time to down tools, turn off the mac’s and head into London to take in the sights, sounds and inspiration that the capital has to offer. So with the phones set to ‘divert’, the coffee machine given a rest, and the ‘out of offices’ set, the LaserLines team headed to the big smoke.

Logos are never just shapes on a page; they’re living symbols that carry decades of meaning, memory, and identity. Few brands prove this better than adidas, whose logo has shifted and evolved to reflect changing eras, audiences, and cultural movements. At LaserLines, we pay close attention to these transformations because they show how design is more than aesthetics; it’s strategy. By studying the evolution of an iconic brand like Adidas, we can uncover lessons in adaptability, storytelling, and visual impact, the same principles we bring into every creative project we deliver for our clients.

Few logos in history are as instantly recognisable as Apple’s. From its early rainbow-striped beginnings to the sleek, minimal silhouette we know today, the Apple logo has become more than just a mark; it’s a global symbol of innovation, design excellence, and cultural influence. In this article, we’ll explore how the Apple logo has evolved over time and what each shift reveals about the brand’s journey.

Colour plays a powerful role in branding. It’s not just an aesthetic decision, it’s a psychological one. Every colour carries emotional and cultural associations that affect how people perceive your brand. Whether you’re building a new identity or refreshing an old one, understanding colour psychology can help you craft a palette that resonates with your audience, communicates your brand values, and stands out in a crowded market.

Typography is one of the most powerful tools in branding, often working quietly in the background to shape how people feel about a company before they even read a word. While colours, logos, and imagery play crucial roles, the choice of typeface can significantly influence a brand’s perception, communicating tone, personality, professionalism, and trustworthiness in subtle yet impactful ways.

In today’s digital world, your website is often the very first interaction people have with your brand. It’s your shopfront, your pitch deck, and sometimes even your best salesperson. But what separates an okay website from a truly great one? The answer lies in finding the perfect balance between beautiful design and seamless functionality.