The new website needed to separate out the services on offer, within clearly defined sectors. It was decided that in order to aid navigation, each sector should have its own bespoke icon created. Pharos Response wanted to ensure that Case Studies looked professional and could be used as standalone landing pages.

The definition of Pharos is a guiding tower of light, otherwise known as a Lighthouse. The lighthouse has become Pharos’s trademark, representing the helping hand and guidance they offer. We wanted this ethos to be referenced throughout the site, so decided on using a “safety line” to help guide users throughout the site.

The website was a bespoke build, in order to allow the client to update specific areas of their site internally. We provided the team with a training session and supplied written instructions in order to allow them to update internally.