Although AIMS had previously ran successful marketing campaigns in Saudi, we were tasked with the creation of all new content for the global markets. To ensure we knew the business inside out and could create the most accurate content, we carried out 12 interviews, via online meetings, with members of the board and directors, to truly understand who they were, what they do and the key messaging regarding the business. We also managed and directed a photoshoot remotely, to ensure we had professional and friendly photos of all key members of staff.

We created a high end 36 page brochure for AIMS that has been distributed globally. Following the brochure, AIMS tasked us with the design of the website. This is still an on-going project.

AIMS required an appropriate ‘image’ to present to the global markets, which correctly portrayed them as a successful, professional and most importantly approachable and ‘open’ company.