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Brand strategy
Brand refinement
Website design
Website development
Exclusive Services Group are an industrial commercial cleaning company with clients such as H&M, Boehringer and well-known cinema chains on their books. The company acquired Brayborne, another cleaning company which focuses primarily on schools, and the issue ECS faced was how to seamlessly bring them into the fold. That’s where we came in.
What Exclusive Contract Services required was brand synergy as they began to absorb additional companies. Consequently, we conducted a complete rebrand for the organisation which firstly involved the simplification and modernisation of their logo. Then, we created a bespoke website that sets a design template that can be used by any additional company acquired going forward.
Each template has its own distinctive feel, but it is clear to users that they are all part of the Exclusive Contract Services group. Currently, we have developed three websites using this templated system, which essentially acts as a convenient future-proofing tool for when the company adds to the ranks of its business group.
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