Starting with their range of Gin Liqueurs, we re-designed a total of 23 flavours. The brief was to keep a consistency throughout all flavours, so that more could easily be added over time. They had to feel premium, and not look out of place on an M&S or Waitrose shelf.

In order to keep their overall brand consistent, we moved onto their Botanical Gins; re-designing their best-sellers. We are now in the middle of designing their full range, including the introduction of a “Classic” and “Traditional” range.

With all gins being made by hand, we needed to give the brand a “hand finished” feel. Whilst we would of loved to have all labels hand-written, this is not achievable (except for the batch numbers) therefore we used a characterful script font that offered a good mix of uppercase and lowercase styles.