UniGreen have a range of natural, sustainable, ‘green’ products. Moving with the trends, in a very competitive market, UniGreen wanted to focus their attention more on B2C business.

It was clear that the branding was going to be really important. We were tasked to create a brand which not only was appropriate and linked to the ‘natural’ background, but was also different and gave stand out in this very busy market. Naming and creative… fun fun fun!

Concept 1

A play on a “Flute” of bamboo, using the “oo” from Bamboo. A clear, bold approach – it would certainly jump out on any shop shelf.

Concept 2

A lighter, fun concept… using a play on the word ‘peekaboo’, with a cute panda (bamboo) face incorporated within the logo. Paired with natural packaging.

Concept 3

Japanese translation of “Honest Tree”. This name and design concept took more of a ‘green’ approach – bamboo, with style.

When working on branding projects, it is very important to us that a complete competitor analysis is completed. We dive into our client’s market and ensure all is explored – competitor logos, product ranges and pricing. We then have complete confidence in what we present; adaptable, appropriate and award-winning creative to stand the test of time.