Pax Mentis

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Sam Ryder Anabas Bombay Story Allan Reeder Travel Aid Pharos Offshore Salty Olive Phillip Morris Keep exploring

A British singer, songwriter and producer with a unique image and show stopping personality.

A boutique facilities management provider in London and the South East.

An experience-led Indian kitchen, located in central Wokingham.

One of the UK’s leading dairy suppliers, delivering a range of dairy and non-dairy products nationwide.

e-Commerce site offering gap year travel support and solutions.

A global provider of subsea solutions that power and connect the world.

An authentic, Spanish Pinchos bar, serving delicious, small bites and drinks encouraging conversation.

International company with a passion for change – a smoke free future.

Pax Mentis are a water conservation company who have created two extremely innovative water saving solution systems for both the kitchen and bathroom. The company needed a website, branding and explainer videos to showcase how the systems worked, and the effectiveness of them both.

The goal of this project was for a layman to visit the Pax Mentis website, and come away knowing exactly what the two systems are, precisely how each of them work and attain knowledge about the water conservation crisis the world faces.

In order to achieve this, the execution of the explainer videos were key. We decided that animation with a VoiceOver was the best route forward, and both videos strike the perfect balance of being informative yet engaging for the viewer.

In addition to this, LaserLines were also recruited to aid Pax Mentis with the creation of an investment proposal, as well as providing ongoing support in the form of blogs and social media management.

Pax Mentis needed to be viewed as a modern business, tackling a very serious problem. The typography needed to be friendly, authoritative, but not aggressive or “shouty”.

We decided on the font “Campton” for its versatility, clean lines and no-nonsense approach; there are no frills, or stylised finishing touches.

Website

PAX MENTIS

“I have used LaserLines over the last 18 months to design and produce our web site and product video. Without any hesitation I have found the prompt service and standard of work provided by LaserLines to be on time and of exceptional quality. I look forward to continuing working together with the team in the future.”

Eddie Smith Pax

Mentis Products