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Naming
Branding
UI design
Copywriting
Strategy
Metronome came to us as new business that supports start-up businesses with personalised tools to help them succeed. They provide back-office support and take care of mundane tasks, leaving their clients free to focus on the more important things to keep their businesses running. Metronome gives personal support to their clients on their start up journey.
We researched and presented suitable names for the business, with the client eventually deciding on Metronome; due to the continuous beat it produces, and the synergy of keeping a clients business moving. We explored various options for straplines, eventually settling on “Moving to the rhythm of your business”.
The logo and branding then followed and we decided on a friendly, but modern feeling rounded font, combined with an abstract synthesiser visualisation icon. We felt the icon gave a great style upon which to base supporting digital assets; such as image holders, sliders, buttons and toggle switches.
Website
Metronome
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